Cushe Footwear

Shudogs

DYFI

Waitsfield

Surf Perimeters

Rocket Dog

Sea Folk

Animal

CAT Footwear

Idle Hands

GO RED!

Wanna Train

Rockholly

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We are Wildheart

Wildheart is a creative design agency offering digital and creative services to action sports, outdoors and lifestyle brands. read more

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Wildheart Studio
34-36 Seamoor Rd
Bournemouth, BH4 9AS
United Kingdom

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Cushe Footwear

Creative Overhaul for a Global Footwear Brand

BACKGROUND

CUSHE FOOTWEAR

Cushe (owned by global footwear group Wolverine World Wide) sought an agency to establish their presence as a challenger brand. Over several seasons, Wildheart Studio developed a disruptive, cohesive look and feel that challenged the boundaries of footwear design.

  • GLOBAL CREATIVE & ART DIRECTION
  • CAMPAIGN CREATIVES
  • PHOTOGRAPHY
  • VIDEO
  • Client: Wolverine World Wide
  • Photo/video: Robin Kitchin, Ant Strack, Dan Socie

CHALLENGE

DEPICTING THE 'CUSHE LIFE'

Wildheart Studio was challenged to develop a brand that captured the Cushe spirit. Laidback, international, coastal yet urban/outdoor.

RESULTS

#HappinessHunting

Wildheart Studio coined the term ‘Happiness Hunting’ and used this strapline to drive social engagement. Through S/S and A/W 2015, this term defined the brand. Cushe grew from a fledgling UK-focused brand to a global business developing rapidly in US, South American and Asian markets. Wildheart Studio delivered globally-tuned graphics and communication to support the rapid growth of the Cushe dream.

Feedback

” Wildheart Studio is truly a creative melting pot. From strategic planning, creative direction, graphic design and production - they do it all with exceptional results. The team immersed themselves and delivered incredible work to position Cushe as a global lifestyle brand. “

- Marshall Davis, Global Marketing Director for Cushe Footwear

Want to work with us or discuss a project?

Get in touch

We are Wildheart

Wildheart is a creative design agency offering digital and creative services to action sports, outdoors and lifestyle brands. read more

Visit

Wildheart Studio
34-36 Seamoor Rd
Bournemouth, BH4 9AS
United Kingdom

Follow